Monday, February 15, 2010

Reading 2: Due Feb. 17

Anne Friedberg, "Chapter 5. The Multiple" in The Virtual Window: From Alberti to Microsoft. Cambridge, MA: MIT Press, 2005. pp. 192-238 [See marked sections]
PDF

Also browse the author's site at: thevirtualwindow.net

11 comments:

  1. Just like double slides/windows on a computer screen the idea started in the period of the late 1800's with double lens, to the method of the double-slide lecture, to even more methods. So going into cinematography the "emerging mode of moving-image retained the singularity of one image, one screne." Now with Adobe Flash, we are using one stage, scene, and with one image to become a "moving-image" from point A to point B.

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  2. The point I found most interesting was how a screen is just one thing, but a window can run many different programs and you can have many windows open at once (on a computer). This is connected to cinematography in the way that artists started using more than one screen to project many different scenes and people at different places at different times. Windows may offer you more than one perspective or view of something.

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  3. It seems that history always repeats itself in some way. Starting with Andy Warhol and his multiple screens and ending with the computer and it's multi-screens. It just seems that we build on what has been created before and somehow make it better and more accessible to the every day person. Now that we are in the computer age those multi-screens do not seem so unusual, they became a part of everyday life.

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  4. An interesting point made by Friedberg is the level of multi-tasking performed by people currently (especially with reference to college students.) Andy Warhol’s use of double screened projections served more of an aesthetic appeal as well as a means for comparison and analysis. Where as the use of multiple windows on computers is rarely used as a means of comparison and instead feeds our need to keep our attention by doing multiple things at once.

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  5. Multitasking and the multiple screen or split screen idea was most interesting to me. It has become so common today for individuals to multitask with basically everything that they are doing, whether it is on the computer or just in every day life. That is why it is so pivotal that the split screen or different windows are able to be opened and function simultaneously. Individuals have had the chance to explore many opportunities with the option of the split screen digitally. Thus making the interaction between human and machine highly efficient.

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  6. I personally liked Friedbergs example of the Superbowl commerical from 1984, regarding Apple's introduction of the new Macintosh computer. I found the commerical online and it was hilarious!, and interesting because it's refurring to the novel 1984. I believe this my stick out only becuase I was required to read this book in high school and for some reason or another loved it! Friedburg uses this commerical to domonstrate the trigger that started to "holy war" between the two mega computer companies. Which is funny, because this competition itself demonsrates a resistence of society never "being 1984."

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  7. It’s interesting to me how technology has changed some forms of art so much. Andy Warhol, for example, became famous for his work with serial painted portraits and silk-screen multiples placing repeated images in serial display. He then began working with the multiple screens to produce images on top of each other. As stated in the reading, by placing two projectors side-by-side, one image comments on the other. I liked what Warhol said about the multiple screens, “I put two things on the screen so you could look at one picture if you were bored with the other.”

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  8. The interactivity of the viewer with and within the work:

    "The separate frames are loosely stitched together: the space of each shot is only roughly coniguous with the adjacent one." Anne Friedberg wrote of Zbigniew Rybczynski's screen work. This comment is interesting to me because it relates to two projects I am currently working on, which utilize Adobe Flash and PhotoSynth. The puzzle aspect of Rybcynski's nine-image screen work causes the viewer to relate to it in an interactive way, by inducing they eye to follow the path from frame to frame. The viewer is engaged in the image in a particapatory way.

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  9. I believe the windows to the world of computer/tv screens are always striving to reach for an aesthetic functionality, you want to be able to interact and enjoy. You can see this progression in the path that screens have taken over the years, from original tv/cinema to computers with interactivity via keyboard/mouse, to touch screens and fluid movement of windows... to perhaps a future of manipulating 3dimensional images in real space, and the abandonment of the screen, with only our eye as the lens.

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  10. Having some friends in BioE, I know that multitasking is impossible. But I do like the allegory to Andy Warhol and having the doubled over laid images.

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  11. Andy Warhol and many of these multi-perspective pieces were just framework for a intricate system of communication that we are currently improving upon this day. Multi perspective allows the viewer/ partaker to experience many different views while allowing both parties involved to be more efficient. Multi perspective allows the user to multi task which has become such a vital part to the digital world today. We multi task on our computers, phones, TV’s, etc. In such a fast pace society we embrace any way to get across more information at one time. This increases not only efficiency but profitability and is often more aesthetically pleasing to the individual.

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